Your information
Privacy Policy
This policy explains what personal information UKPokerFinder may collect, why we use it, how long we keep it and the choices and rights available to you.
Last updated: 19 August 2026Plain-English privacy
We collect information to run UKPokerFinder, not for the thrill of owning a database.
UKPokerFinder is a UK live poker directory. Most visitors can browse the site without giving us their name or email address. We primarily receive personal information when somebody chooses to contact us or submit tournament or venue information.
Forms and enquiries
We may receive your name, email address and information you provide when contacting UKPokerFinder or submitting a listing.
Technical information
Like most websites, hosting and security systems may process technical information needed to serve and protect the website.
Your choices matter
Non-essential tracking technologies will be handled through our cookie and consent controls where consent is required.
Who we are
UKPokerFinder is operated by Tom Johnson, a sole trader trading as BrandHammer. Tom Johnson is the data controller responsible for deciding how the personal information described in this policy is used.
UKPokerFinder is a trading project operated under BrandHammer. For the purposes of this policy, references to UKPokerFinder, we, us or our mean Tom Johnson trading as BrandHammer in connection with UKPokerFinder.
Privacy questions, rights requests or data-protection complaints can be submitted through our Contact page or by email at hello@ukpokerfinder.co.uk.
What personal information we may collect
When you contact us
Our contact form may collect your name, email address, enquiry type, subject, message and any other information you choose to include.
When you submit a tournament or venue
We may collect your name, email address and the tournament, venue, source and additional information you submit.
Tournament and venue information itself will often be public business or event information rather than personal information. Your private contact details are not intended to form part of the public listing.
Technical information
Our hosting, website and security systems may process technical information such as IP addresses, browser information, request information, timestamps and security logs where needed to provide, maintain and protect the site.
UKPokerFinder does not currently provide visitor accounts, accept payments or take gambling deposits.
How we use personal information
We may use information to:
- respond to enquiries and correspondence;
- review tournament and venue submissions;
- contact a submitter if information needs clarification;
- correct or maintain UKPokerFinder listings;
- protect the website against spam, abuse and security threats;
- maintain records needed to operate the website;
- comply with legal or regulatory requirements; and
- establish, exercise or defend legal claims where necessary.
We do not sell personal contact information to third parties.
Our lawful bases
UK data protection law requires a lawful basis for using personal information. The basis depends on what we are doing with the information.
For responding to enquiries, reviewing directory submissions, maintaining the site and preventing misuse where our interests do not override your rights.
Where we need to process or retain information to comply with an applicable legal requirement.
Where the law requires consent, such as certain non-essential cookies or tracking technologies. Consent can be withdrawn.
Cookies and similar technologies
UKPokerFinder may use cookies or similar technologies needed to operate, secure or remember choices on the website.
Where non-essential analytics, advertising or similar technologies require consent, they should not be activated until the appropriate choice has been made.
Details of the technologies in use and the choices available to you are explained in our Cookie Policy.
How long we keep personal information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected and for any legitimate legal, security or record-keeping need.
As a working retention approach:
- routine contact enquiries may normally be retained for up to 12 months after the last meaningful interaction;
- tournament and venue submission records may normally be retained for up to 24 months where they remain useful for checking listings, sources or subsequent updates;
- technical and security logs may be retained for shorter periods according to operational, hosting and security requirements.
Information may be retained for longer where necessary for legal obligations, disputes or legal claims.
Security
We take reasonable steps to protect personal information.
UKPokerFinder uses technical and organisational measures intended to reduce the risk of unauthorised access, loss, misuse or disclosure. No internet-connected system is completely risk-free, so we cannot promise absolute security.
Information processed outside the UK
Some technology or service providers may process information in countries outside the UK.
Where UK data-protection law requires safeguards for an international transfer, we will use an appropriate legal mechanism and take reasonable steps to ensure relevant protections are in place.
Children and young people
UKPokerFinder is a poker-related website and is not intended to promote gambling services to children.
We do not knowingly seek personal information from children for gambling-related marketing or promotional purposes.
Your data-protection rights
Depending on the circumstances and the lawful basis being used, UK data-protection law may give you rights relating to your personal information.
To make a rights request, use our Contact page.
Data-protection complaints
If you believe UKPokerFinder has handled your personal information incorrectly, please contact us and explain your concern.
We will provide a route for data-protection complaints, acknowledge a complaint within 30 days and investigate it appropriately.
You can also seek information or make a complaint to the UK’s data-protection regulator, the Information Commissioner’s Office .
Changes to this policy
We may update this Privacy Policy when UKPokerFinder’s services, technology, legal obligations or data practices change.
The date at the top of this page will be updated when a material revision is published.
Questions about your information?
Contact UKPokerFinder if you want to ask about this policy, exercise a data-protection right or raise a privacy concern.